Implement Inbound Training for your business with GAPIT
From Theory to Execution: Providing standardized knowledge training, equipping your team with the mindset and strategy of Inbound. Consulting on the implementation of the Inbound methodology to optimize operational processes, driving sustainable business growth with a long-term strategy
5
sessions Training to master the Inbound Methodology theory
20
+
sessions
Inbound growth strategy consulting and issue resolution
03
phases Implementing Inbound application into real operations
100
%
documents Provided and custom-built for your business at no cost
Inbound Marketing – The magnet that attracts customers to your business
Standard Inbound Marketing Training: Concepts, Benefits, and Inbound vs. Outbound Comparison
Guidance on Building Customer Personas and Buyer’s Journey Based on Inbound Standards
Inbound Content Marketing Training: Developing a content strategy for each stage along with a long-term nurturing plan
The Shift from the Marketing Funnel Model to the Growth Flywheel
Practical Application of the Inbound Model in the Vietnamese Market
Objectives After Completing the Training Program
Businesses will master the Inbound methodology based on HubSpot’s Inbound Marketing standards to apply it effectively in real-world operations:
Inbound-oriented Marketing mindset
Understanding concepts, strategies, and tactics used in Inbound Marketing to Attract – Convert – Retain customers
Differentiating Outbound Marketing vs. Inbound Marketing and how to combine them effectively for high impact and long-term benefits
Operating a CRM system effectively, along with managing and optimizing data utilization to enhanceMarketing performance
Phase 1: Research & Analysis
Assess the current state of the business, clarifying challenges, needs, and goal orientation
Analyze services & products
Segment customers & define the target audience
Develop content strategy direction
Evaluate the current state of communication channels
Analyze the market, industry, and competitors
Phase 2: Audit & Optimization
Data Audit: Guidance on centralizing, cleaning, filtering, and standardizing the business data platform
Gap Analysis: Audit the customer journey and corresponding customer stages, develop Lead Scoring criteria and implement Marketing & Sales Alignment
Buyer persona and Customer journey: Guidance on building customer personas and segmenting customer groups
Webiste Audit: Optimize UI/UX and lead capture tools on the website
Content Audit, Personalization and Marketing Automation: Organize existing content, develop a new content plan, Ppan for lead generation & nurturing, and build an effective personalized & automated nurturing strategy
Phase 3: Implementation & Performance Tracking
Measure key metrics and create essential report templates for business processes
Set up Reports and Dashboards tailored to each employee, based on role, level, and department
Hold regular meetings to track progress and make real-time adjustments
Continue providing guidance and strategic consulting for sustainable business growth
The Inbound strategy delivers unexpected results
GAPIT's Inbound Training & Consulting service is not just about knowledge—it’s a practical solution, delivering a fresh strategy for Vietnamese businesses. It helps them stay on the right track in the digital transformation and growth race
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